Portrait image of the brochure on black background, front view © Mucem
The popularity of Girl with a Pearl Earring by Vermeer is multiplied by its countless reproductions. In this brochure for Colimycine and penicillin for infection treatment, this figure stands out: who is this veiled, sickly woman? The hefty precious stone she dons is represented by its reflected light, and for the pharmacy it becomes a pledge to the efficacity of therapeutic treatment. A magnetic figure, the Girl with a Pearl submits to the process of merchandising without losing her allure.
Date of Production: 1970
Place of Design: Paris, France
Card stock, colour printed
Size: 25 x 17.5 cm
Access number: Inv. 2000.60.903.13
Museum: Mucem