Landscape photo of keychain on white background © Mucem
Is a pendant and its “coffee bean” chain really a bead? This small promotional accessory is from the Parisian discothèque Golf-Drouot. Handed out at the bar by a representative of the sparkling wine Alsace Perle Sainte-Odile d’Obernai, this keychain combines two types of collections: copoclephilia, born in the 1960s with the consumerist culture, and buticalamicrophilia, collecting miniature bottles. This pear-shaped green bottle is curved at the label, with gothic lettering underneath an illustration of a pendant of St. Odile, the teardrop shape of the bottle also referencing her regaining sight.
Date of Production: 1960
Place of Design: France
Moulded plastic and stainless steel
Access number: Inv. 2001.69.15.41
Size: 1.7 x 8.7 x 1.6 cm
Museum: Mucem